Selena Gomez is facing allegations from investors who claim her celebrity status and public image were used to attract funding for mental health company Wondermind.
Gomez and her mother, Mandy Teefey, are among the defendants in a lawsuit brought by investors who allege they were misled about the singer’s involvement in the company and its business prospects.
Attorney Jeffrey Neiman, who represents the investors, sharply criticised the alleged use of Gomez’s mental health advocacy to promote the venture.
“Mental health is not a marketing strategy, and should never be used as a vehicle for personal financial gain,” Neiman told TMZ.
The investors allege that Gomez’s name and influence played a major role in convincing them to invest in Wondermind. According to the lawsuit, she was presented as the company’s “head of marketing” and was expected to use her large social media following to help promote the platform and attract users.
Neiman further alleged that Gomez’s involvement was more than a simple celebrity association, arguing that her reputation was central to the company’s pitch to potential investors.
The lawsuit claims Gomez helped bring people into the business but later became less involved after the company secured funding.
Gomez, Teefey and former business partner Daniella Pierson have previously been sued by investors over allegations concerning Wondermind and the way Gomez’s role in the company was represented.
However, Gomez has rejected the accusations. Her attorney previously called the claims “completely meritless, both factually and legally.”
The case remains ongoing, and the allegations made against Gomez, Teefey, Pierson and the other defendants have not been proven in court.
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